The European Perspective

By Michael Stephenson, Sen. Business Development Manager – Europe
Tel: +44 208 644 8685
Email: michael-stephenson@to-in.co.jp

No doubt about it, Europe is a key market for any Asian company wanting to be a serious player on the world stage. Conversely, European companies should eye Asia as a world of opportunities to sell their goods and services into. China, Korea and Japan are sophisticated markets which are thirsty for all kinds of products, so whether you manufacture automotive parts, medical devices, sustainable energy products or whatever, you can sell your products, and more importantly, make a profit in these territories.

Presuming you’ve got your sales & distribution into place, the single most important necessity is to eliminate any barrier which is likely to stop a purchase. Products which are not correctly localized or do not comply with local regulations will not sell very well no matter how good they are. And corporations whose websites do not look and feel like domestic sites will not retain visitors for more than a few seconds.

Localization, even today, is seen by some companies as a necessary burden on their budgets. But just think. An initial outlay of a few thousand Euros will probably reap hundreds of thousands or millions in sales!

This is where we come in:

• We will work around the clock for you through our offices in Europe, the US and Asia.
• We understand your decision-making processes and will work with you to secure a cost-effective and efficient localization solution.
• We will successfully localize your documentation, marketing materials, products, software and websites into Chinese, Korean, Japanese and other Asian languages over and over again.
• We will never knowingly let you down.

TOIN is a really great company to work for and do business with.  If you are looking to venture into Asian markets, need to expand your current sales, or are simply curious about localization please give me a call on +44 208 644 8685 or email michael-stephenson@to-in.co.jp

Featured Client - January 2010 - itl

We want to share our customers’ success stories with you. Every quarter we will feature one of our European clients on our website. This quarter, we are pleased to host itl Institut für technische Literatur AG of Munich, Germany with offices in Austria and Spain. Just follow this link for more information: www.itl.eu

The itl Institut für technische Literatur AG was founded in 1982, by Christine Wallin-Felkner, as a technical writing bureau and has grown into one of Germany’s premier language service providers. Headquartered in Munich, the itl has offices in Cottbus, Stuttgart, Vienna and Vitoria (Spain) and is ISO9001 certified.

Recognizing the need for diversification and flexibility, the itl has developed an expertise in the following verticals:

• Airlines & aerospace
• Automotive
• Automation
• Chemical
• Construction
• eCommerce
• Eletronics
• IT (including hardware, software and databases)
• Medicine and medical devices
• Plant
• Scientific & instrumentation
• Telecomunications

Customers include Andritz, BMW, Centrotherm, CLAAS, Daimler Chrysler, Dräger, Epcos, Frequentis, Giesecke & Devrient, Gigaset, Häfele, KEBA, KTM, Merck, O2, Rohde & Schwarz, Siemens and many others.

To service clients in these industries, itl has a team of 18 project managers; most of them speaking several languages, a truly international dimension to the company’s dynamic.

To meet an ever-growing demand, the itl localize English and/or German source texts and software into over 30 languages.

"Our company philosophy is to work constructively and in close cooperation with our employees, suppliers and customers. Our aim is to be considered to be one of the best and most innovative companies in our field. Our approach is one of mutual appreciation, respect and integrity. This enables us to accomplish our tasks with pleasure and enthusiasm.", states Christine Wallin-Felkner, founder and CEO of itl. "We strive to create an environment in which ideas, creativity and progress can flourish. And we want our customers to be part of our innovative power, our technological expertise and our excellence in implementation."

TOIN Corporation is the itl’s partner for Asian languages.